Original You Head Campaign

For the campaign of the Head bag and backpack company in Chile, I had the privilege of working from creative direction to directing the commercial spot. Additionally, I was responsible for editing all the pieces for social media and television, as well as color grading. My goal was to create a cohesive visual narrative that highlighted the quality and style of Head products, capturing the essence of the brand and effectively connecting with its audience. The ultimate objective of the campaign was to renew their image under the concept "Original You".